You can spend nothing or oodles of cash promoting your book. Here’s a useful taxonomy to help you get your head around costs, time, and effort.
Category: Marketing
Category Marketing
Legacy Publishers’ Shrinking List of Responsibilities
Authors have to increasingly pick up the slack.
What Authors Can Learn From an Iconic Hockey Announcer
A quick post about the death of a legend.
On AI, Workout Apps, and Generic Books
Thanks to AI, it’s never been easier to write a book, but churning out a good one still requires more than entering a series of prompts.
The Charlatans of Hybrid Publishing
An encounter at the gym a few years ago offers a valuable lesson for impressionable scribes.
Solving the Publicity Tracking Mess
Tired of scrambling to answer simple questions about guest posts, interviews, and articles? Enter a neat Notion template.
The Author as Gatekeeper
Just because you can circumvent traditional publishers and write that book doesn’t mean you should.
The Ten-Copy Rule
A simple litmus test on whether your book’s focus was sufficiently specific.
The Five Levels of Non-Fiction Author Marketing
You can spend nothing or oodles of cash promoting your book. Here’s a useful taxonomy to help you get your head around costs, time, and effort.
Legacy Publishers’ Shrinking List of Responsibilities
Authors have to increasingly pick up the slack.
What Authors Can Learn From an Iconic Hockey Announcer
A quick post about the death of a legend.
On AI, Workout Apps, and Generic Books
Thanks to AI, it’s never been easier to write a book, but churning out a good one still requires more than entering a series of prompts.
The Charlatans of Hybrid Publishing
An encounter at the gym a few years ago offers a valuable lesson for impressionable scribes.
Solving the Publicity Tracking Mess
Tired of scrambling to answer simple questions about guest posts, interviews, and articles? Enter a neat Notion template.
The Author as Gatekeeper
Just because you can circumvent traditional publishers and write that book doesn’t mean you should.
The Ten-Copy Rule
A simple litmus test on whether your book’s focus was sufficiently specific.