Six Ways to Write a Book Today
Some are much more likely to make the desired impact than others.
Say that you're a relatively senior marketing executive. You'd like to advance your career, land lucrative speaking gigs, impress your peers, raise your profile, generate passive income, and cement your status as a leading thinker in the field. Writing a book can certainly help you achieve your ambitious goals, although there are no guarantees.
But how exactly would you go about it? In today's post, I'll provide the mainstream options available to youâthe hypothetical marketing bigwig. Regardless of your profession, though, this post will apply to you if you're thinking about writing a book.
The Nike Method
You adopt the company's icon slogan: Just do it. That is, you sit down and just start pecking away.
Is This Approach Likely to Result in a Professional Book?
No. This method all but guarantees that you'll end up with a morass of overlapping ideas, redundant text, chasms, sequencing issues, and other massive problems. It's hard to see your efforts bearing fruit. Even experienced scribes benefit from extensive planningâor prewriting.
