Many features differentiate hybrid and legacy publishers. For starters, with the former, authors are paying for a service. Hybrid publishers don’t pay advances; they receive money for services provided. In this way, hybrid publishers are like attorneys, dentists, and massage therapists.
With legacy publishers, the money arrow flows in the opposite direction in the form of advances. Prospective authors need to prepare book proposals, pass an extensive vetting process, and often work with an agent. To be fair, the line between hybrid and legacy publishers is blurring.
Large hybrid publishers tend to be pretty inclusive. The big outfits aren’t terribly selective about their clients. A successful individual who can cut a big check can, over the course of a year or more, eventually become a published author.
But is their ultimate product—the book—any good?
Despite the considerable fees paid, many times, it is not.
An Example
I’m reminded here of a ghostwriting project from a few years back. The author couldn’t decide what type of book he wanted to write; he just knew that he wanted to write a book. A large hybrid publisher approached me about the project and I signed up for a sub-market, flat-rate fee. For three frustrating months, the individual constantly moved the goal posts. As far as I could tell, he wanted to write a text that was part memoir, part self-help, and part prescriptive non-fiction. Eventually, I wished him the best and walked away.
Your reader only cares about the quality of your text—not how many millions you’ve made.
Eventually, his book did hit the shelves and, from what I can tell, sold maybe 1,000 copies. I found some of its reviews more insightful than the reviewers could possibly know. Note that I’ve anonymized the author.
And from a separate review:
What You Need to Know
It’s only natural for successful folks to want to enshrine their legacies, especially as they age. What better way than via a physical manifestation, such as a book?
The mindset is understandable but misplaced. Readers only cares about the quality of your text—not how many millions you’ve made.
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