Few people want to read a preachy non-fiction book. A text filled with “Do this, not that” and other trite bromides quickly becomes boring. Done properly, original¹ and penetrating case studies engage readers and prove your book’s overall thesis.

Unfortunately, some authors rely too much upon this tactic—and their works suffer for it. A morass of ostensibly disconnected yarns frustrates the discerning reader. I was recently perusing a book on author marketing that suffered from this very affliction. So many parables, but so few real insights. Too much micro, not enough macro.

When it comes to these essential anecdotes, is there a middle ground?

Striking a Balance

There is a middle ground. Embrace it.

To that query, I answer an emphatic yes. Think of a bell curve.

Call it Simon’s First Law of Case Studies: Authors need to include a certain number. Incorporating too many lessens a book’s effectiveness. Ditto when there’s a dearth of them.

Key Questions to Ask Your Potential Ghostwriter

What You Need to Know

Your book’s recommendations are more likely to land with readers after you’ve introduced case studies and explained their significance. Malcolm Gladwell excels in this regard.

Feel free to steal this concept. Your readers will thank you.

1. Yes, this means conducting your own research.