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Blog
Thoughts on publishing, writing, AI, technology, marketing, and more.
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The Importance of Book Covers
As a matter of fact, people do judge books in part by their covers.
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The Case for Author Experiments
Stuck on a title, subtitle, and cover for your book? Let data show you the way. Oh, and I compare myself to Brad Pitt.
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Announcing New Racket Publishing Author Marketing Course
In The Author Flywheel, I open up my book of author hacks developed and refined over the past twelve years.
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How Author Indecision Leads to Missed Opportunities
Thoughts on the downsides of dithering while writing a topical business book—or paying someone to do it for you.
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Lessons From Helping 50 Non-Fiction Authors
Reflections on a dozen years of answering similar questions.

The Importance of Book Covers
As a matter of fact, people do judge books in part by their covers.

The Case for Author Experiments
Stuck on a title, subtitle, and cover for your book? Let data show you the way. Oh, and I compare myself to Brad Pitt.

Announcing New Racket Publishing Author Marketing Course
In The Author Flywheel, I open up my book of author hacks developed and refined over the past twelve years.

How Author Indecision Leads to Missed Opportunities
Thoughts on the downsides of dithering while writing a topical business book—or paying someone to do it for you.

Lessons From Helping 50 Non-Fiction Authors
Reflections on a dozen years of answering similar questions.